Starbucks Korea head fired after promotion sparks public uproar

Starbucks Korea head fired after promotion sparks public uproar

SEOUL, May 19 (Reuters) - South Korea's food conglomerate Shinsegae Group has fired the head of ‌Starbucks Korea after a promotion campaign sparked public ‌uproar on the anniversary of pro-democracy protests.

Reuters

• Shinsegae, the South Korean ​licensee of the U.S. coffee chain, said in statement on Monday that Chairman Chung Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out "inappropriate ‌marketing."

• Hours earlier the ⁠South Korean coffee chain launched a "Tank Day" promotion, which South Koreans saw as a ⁠reminder of military tanks ramming protesters who fought against dictatorship in 1980s. The promotion offered discounts to ​customers who ​bought tumblers. The campaign ​used wording that recalled ‌a former South Korean official's explanation for the death of a student protester in 1987, who was found to have been tortured.

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• South Korea marked Democratisation Movement Day on Monday, the anniversary of the student-led ‌Gwangju uprising. Hundreds, and possibly ​thousands, are believed to have ​been killed when citizens ​rose up against military dictator Chun ‌Doo-hwan on May 18, 1980.

• ​Starbucks Korea posted ​a statement on website apologising for the promotion.

• President Lee Jae Myung said on X that ​he was "enraged" ‌and demanded the company apologise to families of ​people killed during the uprising.

(Reporting by Heejin ​Kim; Editing by Sam Holmes)

 

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